Clorox needed to move beyond transactional selling and strengthen its role as a strategic category partner. Retailers were looking for a clear category vision, sharper linkage to their growth priorities, and a more consistent senior engagement model.
Leni Consulting developed a Category Vision and Customer Engagement Architecture that connected future category growth, retailer priorities, innovation, and top-to-top engagement.
The work created a clearer platform for strategic retailer conversations and helped position Clorox as a category thought partner rather than only a product supplier.
