GoGo squeeZ had a strong online presence, but the opportunity was to move beyond digital fundamentals and become a true category leader. Account teams needed a clearer way to diagnose the shopper journey, improve the digital shelf, and build higher-value retailer partnerships.
Leni Consulting developed a Digital Strategy Playbook that connected search, discovery, product content, availability, conversion, and checkout into one practical commercial system.
The work gave account teams a shared framework for identifying digital growth opportunities, addressing execution gaps, and leading more strategic retailer conversations.
